This study uses firm-generated "electronic word of mouth (eWOM)" and students' satisfaction to analyse the effect of university brand equity. Four aspects of brand equity—"awareness, positioning, perceived quality, and trustworthiness"—are examined by the conceptual framework. It also examines how gender influences the relationship between student satisfaction and institution brand equity. At Nile University in Cairo, Egypt, the study used an exploratory survey methodology with a sample of 295 students from its four schools of "business administration, computer science, engineering, and

Purpose: This paper aims to deepen our understanding of how serious games could be used for learning in organizations to empower brand performance and image sustaining competitive advantage from a Resource Based View (RBV) perspective and to examine the practical implications of the evolving technologies for employers. Design/methodology/approach: The research methodology is based on a qualitative approach adopting the case study research method (Yin, 2003). Data were collected through fifteen semi-structured interviews (a total of twelve hours) with the involved departments (particularly

This study examines how a large negative economic shock impacts marriage rates for young men in the West Bank. Utilizing data from before and after the sudden and abrupt closure of the Israeli labor market for Palestinian commuters from the West Bank in 2001, our empirical design employs a difference-in-difference strategy and uses the variations in localities’ exposure to the Israeli labor market before the shock. The closure reduced the employment and income of adult men asymmetrically across localities. Our findings show that the closure caused a reduction in marriage rates among young men

The importance of technology and managerial risk management in banks has increased due to the financial crisis. Banks are the most affected since there are so many of them with poor financial standing. Due to this problem, an unstable and inefficient financial system causes economic stagnation in both the banking sector and overall economy. Data envelopment analysis (DEA) has been used to examine decision-making units (DMUs) performance to enhance efficiency. Currently, with the rapid growth of big data, adding more DMUs will likely require a large amount of memory and CPU time on the computer

Cervical cancer (CC) is considered a significant global health threat to women therefore there is a need for personalized treatment strategy based on individual-specific gene expression patterns to enhance recovery and survival rates. Although a few studies have linked bisphosphoglycerate mutase (BPGM) expression with CC, its precise role in CC progression remains unclear. In this study, we conducted an integrated analysis for both bulk and single-cell RNA sequencing data to investigate the involvement of BPGM in CC. On the bulk RNA level, the Wilcoxon test result showed a significant

Silent mutations generate synonymous codons that encode the same amino acid however, they may be silent yet operative. These synonymous codons are used in unequal frequencies resulting in a phenomenon known as codon usage bias (CUB). It drives gene expression towards highly expressed and adaptation genes. In this study we investigated CUB in one of the largest, most dynamic exotic niches, the volcanic subduction zones in Costa Rica. CUB analysis in such challengingly inaccessible sites can help distinguish highly expressed genes under certain environmental factors, elucidating molecular

The SPL gene family (for Squamosa Promoter-binding like Proteins) represents specific transcription factors that have significant roles in abiotic stress tolerance, development and the growth processes of different plants, including initiation of the leaf, branching and development of shoot and fruits. The SPL gene family has been studied in different plant species; however, its role is not yet fully explored in pigeon pea (Cajanus cajan). In the present study, 11 members of the CcSPL gene family were identified in C. cajan. The identified SPLs were classified into nine groups based on a

The MYB transcription factor (TF) are among the largest gene families of plants being responsible for several biological processes. The R2R3-MYB gene family are integral player regulating plant primary and secondary metabolism, growth and development, and responses to hormones and stresses. The phylogenetic analysis combined with gene structure analysis and motif determination resulted in division of R2R3-MYB gene family into 27 subgroups. Evidence generated from synteny analyses indicated that CqR2R3-MYBs gene family is featured by tandem and segmental duplication events. On the basis of RNA

Rice is a major cereal crop which ensure food security to more than half of the global population. Several biotic factors impact rice grain quality and its final production. White stripe disease, caused by pathogen Stenotrophomonas maltophilia is considered among the major limiting factor for reducing rice yields and quality. Present study was performed to understand the white stripe disease, which has been frequently misdiagnosed as bacterial leaf blight (BLB) due to similar symptoms. A survey was carried out based on accessibility and farmer participation to monitor incidence and sample

Jojoba shrubs are wild plants cultivated in arid and semiarid lands and characterized by tolerance to drought, salinity, and high temperatures. Fungi associated with such plants may be attributed to the tolerance of host plants against biotic stress in addition to the promotion of plant growth. Previous studies showed the importance of jojoba as jojoba oil in the agricultural field; however, no prior study discussed the role of jojoba-associated fungi (JAF) in reflecting plant health and the possibility of using JAF in biocontrol. Here, the culture-independent and culture-dependent approaches