Senior Social Media Specialist

Job Description:

Nile University is seeking a highly motivated and experienced Senior Social Media Specialist to lead and execute the university's digital presence across various platforms. The ideal candidate will be responsible for developing strategic content, managing campaigns, and analyzing performance to enhance engagement and brand visibility.

⁦Key Responsibilities:

• Develop and implement comprehensive social media strategies across platforms including Facebook, Instagram, LinkedIn, and others.
• Monitor, listen, and actively engage with the online community to foster interaction and build strong audience relationships.
• Plan and execute paid media campaigns to drive traffic, increase brand awareness, and generate engagement.
• Analyze campaign performance using analytics tools and refine strategies for optimal results.
• Conduct regular SEO audits and implement best practices to improve content visibility on search engines.
• Collaborate closely with the marketing, PR, and communications teams to ensure strategic alignment.
• Manage and update website content consistently to reflect current campaigns and maintain branding.
• Oversee website editing and maintenance to ensure optimal functionality and user experienc

⁦Requirements:

• Bachelor's degree in marketing, Communications, or a related field.
• 3–5 years of experience managing social media platforms, SEO, and media buying.
• Strong knowledge of social media algorithms, advertising tools, and analytics platforms.
• Proficiency in SEO techniques and content management systems (CMS).
• Excellent communication and content writing skills in both English and Arabic.
• Strong creative thinking, attention to detail, and problem-solving abilities.