"Launching a Service or a Product: Would Brand Building Differ? The Case Study of SKI Egypt and Panda Cheese" by Mohamed AbdelMoniem

Nile University School of Business Administration will be hosting Mr. Mohamed AbdelMoniem, Marketing & Business Development Director for Egypt at Sony Middle East, with an insightful talk on "Launching a Service or a Product: Would Brand Building Differ? The Case Study of SKI Egypt and Panda Cheese".

Mr. Mohamed is a regional marketing professional with more than 16 years of a diversified experience within different industries, including FMCG, Consumer Electronics, Entertainment, Retail Banking and Marketing Communication solutions.

He has operated in 8 countries within multinational, regional and local organizations leading Business Growth projects & setting up the Marketing Department for different brands.

This comes as part of the MKTG 304 – Brand Management course under the supervision of Dr. Noha Alaa and Ms.Menna Magdy

The session will be on Thursday, 31st of March from 2:00PM to 3:30PM in room 145.