"Advertising From Concept to Execution" Session by Mr. Ahmed Shebl

Online via Microsoft Teams

The School of Business Administration aims to help its students better understand the industry through new perspectives and immersive discussions; that's why it conducts many talks and sessions for its students from experts in the field.

On the 30th of November, Mr. Ahmed Shebl, Senior Creative Director at FP7 McCann Cairo as part of IMC – 403 course, moderated by Prof. Mireille Barsoum will welcome us for a session titled "Advertising From Concept to Execution". 

Our guest speaker will share his journey of more than 25 years of experience in advertising and successfully handling more than 100 campaigns during his career in advertising agencies in Egypt.

The session will include a discussion of the creative process and a glance into the industry’s most interesting dynamics. Mr. Shebl will discuss the main elements of successful advertising and the main challenges that face advertisers in the market, as well as the essential role of advertising agencies in the market.

The session will be held at 10:00 am on Microsoft Teams: