Dr. Mennatallah Kaoud

Assistant Professor

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Menatalla KAOUD, Doctor in Management Science from EDGE doctoral school (Université de Nantes, France) with a specialization in Marketing and Management Information Systems. Her research focuses on the Customer Knowledge Management (CKM) as an integration between the approaches of Knowledge Management (KM) and Customer Relationship Management (CRM). She developed a new integrative organizational model for Customer Knowledge Management that will help companies sustain their competitiveness using their organizational resources and competencies. She has an experience in teaching Marketing Strategy, Digital Management & Innovation, Finance and Industrial Economy in France. She is currently an Assistant Professor at Nile University of Marketing & Management of Information Technology. She provides coaching for the Business School graduation startup projects. She is also board member at Egylière Travel company, a leading luxury travel provider in Egypt. She finds her happiness in giving and helping others. She hopes to be able to make changes in people’s lives and contribute through her knowledge to the development of societies.

Recent Publications

Supply Chain Risk Assessment Using Fuzzy Logic

Business's strength arises from the strength of its supply chain. Therefore, a proper supply chain management is vital for business continuity. One of the most challenging parts of SCM is the contract negotiation, and one main aspect of the negotiation is to know the risk associated with each range of quantity agreed on. Currently Managers assess the quantity to be supplied based on a binary way

Agriculture and Crops
Innovation, Entrepreneurship and Competitiveness