Dr. Mennatallah Kaoud

Assistant Professor

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Menatalla Kaoud is an Assistant Professor of Marketing and Management of Technology at School of Business Administration, Nile University, Egypt. She got her PhD in Management Science, Université de Nantes, France. She provides coaching for the Business School graduation startup projects. Her main research interests are in the areas of Education, Digital Transformation, Marketing, Employer Branding and Entrepreneurship. She has experience in teaching Marketing and Digital Management at ECV Digital and Neoma Business School, France. She recently won with her colleagues the Best Paper Award at the 6th International Conference on Multi-Disciplinary Research Studies and Education (ICMDRSE-2023) in Malaysia. She also received recognition awards from the Central Bank of Egypt due to her valuable efforts in participating in FinYology initiative for promoting FinTech education in Egypt. Besides, she participated as judge in the event of “Solution Challenge Egypt 2022 - Hackathon”. This event is the Egyptian Version of Solution Challenge Hackathon that is organized by Google.

Dr. Kaoud is also Board Member at egylière a leading luxury travel, concierge, and lifestyle management company in Egypt. She is responsible for egylière's market & product growth. egylière won the Egypt’s Entrepreneur Award, 2022 in Tourism and Hospitality.

Menna finds her happiness in giving and helping others. She hopes to be able to make changes in people’s lives and contribute through her knowledge to the development of societies

Recent Publications

Supply Chain Risk Assessment Using Fuzzy Logic

Business's strength arises from the strength of its supply chain. Therefore, a proper supply chain management is vital for business continuity. One of the most challenging parts of SCM is the contract negotiation, and one main aspect of the negotiation is to know the risk associated with each range of quantity agreed on. Currently Managers assess the quantity to be supplied based on a binary way

Agriculture and Crops
Innovation, Entrepreneurship and Competitiveness