Digital Media and Communication

About the Program:

This program aims to prepare graduates for successful careers in the Digital Media and Communication industry, fostering creativity and encouraging innovation through understanding and applying various aspects of digital media, Digital Journalism and Media Production, Advertising, Public Relations and Strategic Communication. It provides students with the opportunity to learn the principles of writing, editing, and digital marketing, while also acquiring skills in public relations and developing effective communication strategies.

Mission of the Program:

The mission of the Digital Media and Communication Program is to empower students with the skills, knowledge, and creativity needed to thrive in the rapidly evolving digital landscape. Through an interdisciplinary curriculum blending technology, storytelling, and design, the program aims to develop innovative thinkers and skilled professionals who can create engaging, ethical, and impactful digital content. We are committed to fostering a collaborative learning environment that encourages experimentation, critical thinking, and a deep understanding of diverse audiences and global trends. Our graduates will be equipped to shape the future of media, technology, and culture in meaningful ways.

Objective of the Program:

Prepare graduates with competence and leadership skills in the core areas of digital media and strategic communication.
Enable graduates to integrate and apply their knowledge across various fields of digital media, and strategic communication.
Enhance graduates' effective communication skills in both written and multimedia formats.

Skills and Career path:

Graduates of this program are well-equipped for a variety of dynamic and evolving career paths within the Digital Media and Communication industry. By fostering creativity, encouraging innovation, and providing hands-on experience in areas such as digital journalism, media production, advertising, and strategic communication, the program prepares students for impactful roles across multiple sectors.

Possible Career Paths Include:

Public Relations: Managing communication between organizations and their audiences, crafting press releases, organizing media events, and maintaining a positive public image for clients or companies.
Social Media Management: Developing content strategies, managing brand presence on platforms like Instagram, X (formerly Twitter), TikTok, and LinkedIn, analyzing audience engagement, and running targeted campaigns.
Marketing Communications: Creating and executing marketing strategies that align with brand objectives, including copywriting, promotional content, and campaign development.
Corporate Communications: Overseeing internal and external communication for businesses, including executive messaging, crisis communication, and employee engagement programs.

Graduate Attributes:

Upon completion of this program, the graduate will be able to:

Demonstrate competence in core areas of digital media production, journalism principles, and strategic communication.
Integrate and apply their knowledge effectively across various digital media platforms and journalism practices.
Communicate proficiently in both written and multimedia formats.
Exhibit professionalism and leadership skills within the fields of digital media.
Understand and adhere to ethical and legal standards in journalism and digital communication.
Produce high-quality, engaging content for digital platforms, including social media, websites, and multimedia channels.
Conduct thorough research and analyze information critically to produce accurate and insightful journalism.
Utilize advanced digital tools and technologies, such as data journalism, digital storytelling, and multimedia production.
Adapt to the evolving media landscape and changes in media consumption and technology.
Foster public engagement through interactive and participatory media initiatives.
Stay informed about global media trends and their implications for local and international journalism.
Develop and execute effective public relations and marketing campaigns using strategic communication skills.
Enhance critical thinking and problem-solving abilities to address complex issues in digital media.
Create channels of communication and cooperation with media professionals, organizations, and communities to share knowledge and experiences.
Commit to continuous learning and innovation in the ever-evolving fields of digital media and journalism.