Business School, Moussa Asfour, Deputy CEO at Carina Wear, Guest Speaker Session

As part of bridging the gap between industry and academia, Nile University’s Business School welcomed Moussa Asfour, Deputy CEO at Carina Wear, as a guest speaker in the Marketing Distribution Channels course. 

Students had the opportunity to connect classroom theory with real-world industry insights. Mr. Asfour shared his expertise on retail and distribution practices across different markets, highlighting key differences in consumer preferences between Egypt and the Gulf, and how these differences directly influence decisions around product assortment, pricing, and inventory management. 

The session also covered essential growth strategies, including market development and market penetration, along with the evolving dynamics between online and offline distribution channels. 

The interactive session encouraged strong participation from students, making it an engaging and highly valuable learning experience. 

This course was supervised by Dr. Mostafa El Bolok and T.A. Haidy Hassan.