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Bridging Academia and Industry
We were thrilled to welcome Wadi Group, one of Egypt’s leading agribusiness companies, to our Integrated Marketing Communications (IMC) class at the School of Business Administration, Nile University!
It was an honor to host Mr. Ahmed Bayoumi, Mr. Andrew Salama, Ms. Nour El Gammal, Mr. Mina Joseph, and Ms. Silvana William, who shared valuable insights into the world of marketing and innovation.
Students had the exciting opportunity to work on real-world challenges — from developing international marketing campaigns for Tabreed تبريد Wadi to designing strategic campaigns for Kakoot Al Wadi, a digital platform supporting farmers with integrated services.
At Nile University, we take pride in providing experiential learning opportunities that connect classroom theory with industry practice — empowering students to become future-ready professionals.
Special thanks to Dr. Menatalla Kaoud, TA Haidy Hassan, and TA Menna Magdy for supervising this inspiring collaboration.
