Bridging Academia and Industry

The School of Business is proud to continue its collaboration with Wadi Group for the third consecutive semester!

This semester, through the Integrated Marketing Communications (IMC) course, students will collaborate with Wadi Food to develop real marketing launch campaigns, transforming classroom knowledge into practical experience.

The semester kicked off with an insightful project briefing by Ms. Abir Freji, who introduced students to the project objectives and challenges. Mr. Andrew Salama also shared Wadi Group’s remarkable history and brand architecture, inspiring students with valuable industry insights and setting the stage for creative marketing campaigns.

We extend our sincere appreciation to Ms. Abir Freji, Mr. Andrew Salama, Ms. Nour El Gammal, and Ms. Salma El Bardissy for their valuable contributions and continued collaboration.

We are also thankful to Prof. Hayam Wahba, Dean of the School of Business, for her continuous support of initiatives that bridge academia and industry.

The projects will be supervised by Dr. Menna Kaoud and TA Menna Magdy.

Real brands. Real challenges. Future marketers in action!