Students’ exposure to prominent figures in the society is part of Nile University’s endeavors to benefit from youths who have paved their own path to success.
Hatem El Naggar, the Strategic Branding Design Consultant, Co-Founder and Brand Manager of Pizza Station, was invited for a talk in the Business Administration school at the NU.
His inspiring talk delved into the critical lines that can make a marketing strategy either a smashing success or an inevitable fiasco. He also narrated his experiences with putting plans and strategies and how reality came with de facto outcomes.
Handling crisis in business is one of the important topics that El Naggar has addressed. With the case of Pizza Station, he was elaborate with showing all the steps he took to overcome his business dilemma, explaining that focusing on one unique value position to your product or service could boost your business and create the image you want.
Any entrepreneur or marketeer should now the importance of strictly aligning with his/her business strategy, brand values, and core competencies to reach out the end-goal.
A practical view and high level of engagement with students is an important direction at Nile University Business School, since theoretical learning is not enough to constitute a full learning process. Helping students get involved with the practical world by participating in the real market is a service that NU provides through its partnerships with different corporations and institutions that enable students to choose their internship program, which is also a mandatory band to be able to graduate.