Over twenty years of experience in the field of marketing and consultancy, Noha Alaa gained both Academic and Practical experience by interacting with major local and International clients in Egypt and the Middle East. She earned her PhD from Durham University Business School from England and got her B.A. from Faculty of Mass Communications – Cairo University in 1995. She worked in the capacity of Managing Director & CEO of Solutions Consulting; a leading business and marketing consulting firm and was previously heading the consultancy and branding unit within the company; she started her practical career in consultancy since 1999.
Her responsibilities involved managerial aspects driving the strategic directions, growth and Human Capital within Solutions Consulting. Her practical experience is well balanced with academia whether through her teaching experience or her PhD in marketing and branding from the UK since 2013. She is serves as Adjunct Faculty at Maastricht School of Management (MSM).
Her broad knowledge was acquired by working in a multitude of industries supporting in achieve sound brand equity, establishing market positioning, and managing the marketing function for consumer, B2B, and industrial fields.