Dr. Menna Kaoud

Assistant Professor of Marketing and MOIT

Biography

Dr. Menna has a Doctor in Management Science from EDGE doctoral school (Université de Nantes, France) with a specialization in Marketing and Management Information Systems. Her research focuses on Customer Knowledge Management (CKM) as an integration between the approaches of Knowledge Management (KM) and Customer Relationship Management (CRM). She developed a new integrative organizational model for Customer Knowledge Management that will help companies to sustain their competitiveness using their organizational resources and competencies.

Furthermore, she teaches Marketing Strategy & Knowledge Management at ECV Digital Nantes School, and Digital Management & Innovation at Neoma Business School to master’s degree students in France. She also has experience in teaching Finance and Industrial Economy in Nantes University, France. She participated in many international conferences. Her recent scientific papers are presented in the 19th European Conference on Knowledge Management and published in the International Journal of Service Science, Management, Engineering, and Technology.

 

 

Publications