Mr. Walid El-Shishini Live Webinar

On December 21st, the Business School proudly hosted a very interesting talk held by Mr. Walid Elshishini - Regional Creative Director and Co-Founder Memark – at its premises in class of MKTG 301 (1&2) and via Zoom from 12:30-1:30 pm. Mr. Elshishini guided our Business School students on how to professionally launch a new brand amongst the clutter by showcasing real cases on how brands managed to successfully create awareness and brand impression. This talk has helped NU Business students to visualize the market needs and bridge the gap between what is learnt and what is implemented in the business world.